The HTFB makes it a festival through crowd interaction and bringing a large helping of Gemütlichkeit as you can see in these videos

The HTFB soundtrack to a slideshow of pictures from their past festivals!
The festival crowd at the Southport Moose Lodge Oktoberfest take a Conga line down to Munich and dance to Hofbräuhaus
How to Prost at Sugar Mountain!
The festival crowd at the New Bern Oktoberfest also learn how to sing at the Hofbräuhaus
Anton Aus Tirol comes to Sugar Mountain!
See the HTFB television ad for the Wilmington Oktoberfest